Marketing myths, tested in public.
We test the algorithms across all of digital marketing: search, local and reviews, social, video, marketplaces, email, ads, and more. Every experiment has a hypothesis and a control, and results only appear once the data is in.
A claim about an algorithm that marketers repeat but nobody has proven.
Measure everything before we change anything.
Change one thing on one site, and keep a control.
Published either way, including when nothing happens.
Does engagement move rankings?
Two nearly identical sites, and only one site will get engagement from search. Does Google reward the one people actually engage with?
Does a faster server rank better?
The same content on a fast host and a slow host. We are testing whether server speed (time to first byte) changes rankings.
Get an email when an experiment finishes.
Only real results, including the boring ones where nothing happened.
Signup is live — one email when an experiment finishes. No spam.