Popular algorithm claims, put on trial. I take something marketers repeat as fact, test it as fairly as I can, and publish the verdict either way.
Local SEO advice says replying to Google reviews boosts rankings. Here’s what Google actually documents, what’s still a guess, and why you should reply anyway. ...
We check 7 popular email open rate myths against published data, and explain what actually gets marketing emails delivered and opened.
One short email when a test finishes, with the real numbers, even when the answer is “nothing happened.”