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Privacy Policy

Game of Algorithms · Effective date: October 16, 2026

Who we are

Game of Algorithms ("we," "us") is a website owned and run by Brandon Nickles. This policy explains what personal data we collect on gameofalgorithms.com, why, who we share it with, and the choices you have.

Questions? Email Brandon@brandonnickles.com.

Data we collect

Here is every type of personal data we collect, how we get it, why, who we share it with, how long we keep it, and how to opt out.

Email address

  • How: You type it into a Kit signup form (newsletter/updates or the tester list).
  • Why: To send updates you asked for and to contact testers.
  • Shared with: Kit (our email provider).
  • Kept: Until you unsubscribe or ask us to delete it.
  • Opt out: Use the unsubscribe link in any email, or send a deletion request.

Name

  • How: Kit forms. Both the newsletter/updates form and the tester signup form ask for your email and an optional first name. Testers who opt in to credit also give a display name and an optional link.
  • Why: To personalize emails and, only if you opt in, to credit you.
  • Shared with: Kit.
  • Kept: Until you unsubscribe or ask us to delete it.
  • Opt out: Leave the optional first name blank, decline credit, unsubscribe, or request deletion.

IP address

  • How: Collected automatically by Google Analytics 4 / Google Tag Manager, the Meta Pixel (on the pages listed below), and Kit when you sign up or open an email.
  • Why: Security, fraud prevention, rough location for aggregated statistics, and ad measurement.
  • Shared with: Google, Meta, Kit.
  • Kept: Under each provider's retention settings (for GA4, up to 2 months for event data); we do not keep a separate copy.
  • Opt out: Browser privacy settings, the Google Analytics opt-out add-on, Meta ad preferences.

Device and browser info

  • How: Collected automatically by GA4/GTM and the Meta Pixel (browser type, operating system, screen size, language).
  • Why: To understand how the site is used and fix problems; to measure ads.
  • Shared with: Google, Meta.
  • Kept: Up to 2 months in GA4; under Meta's own retention.
  • Opt out: Browser settings, the Google opt-out add-on, Meta ad preferences.

Cookies and similar identifiers

  • How: Set by GA4 (for example _ga), the Meta Pixel (for example _fbp), and Kit forms.
  • Why: To recognize repeat visits, measure signups, and measure ad performance.
  • Shared with: Google, Meta, Kit.
  • Kept: _ga up to 2 years; _fbp about 90 days.
  • Opt out: Block or delete cookies in your browser; use the opt-outs in the Tracking part of this policy.

Page views

  • How: GA4/GTM site-wide; the Meta Pixel on the tester page (/testers/) and the tester thank-you page (/tester-thanks/).
  • Why: Aggregated usage statistics and ad measurement.
  • Shared with: Google, Meta.
  • Kept: Up to 2 months in GA4.
  • Opt out: Google opt-out add-on, browser settings, Meta ad preferences.

Clicks

  • How: GA4/GTM on the site; Kit records email opens and link clicks.
  • Why: To see what content is useful and measure email engagement.
  • Shared with: Google, Kit.
  • Kept: Up to 2 months in GA4; in Kit until you unsubscribe or request deletion.
  • Opt out: Browser settings, Google opt-out add-on, or unsubscribe.

Form submissions

  • How: Kit signup forms; GA4 notes that a signup happened, and the Meta Pixel records a Lead (signup) when a tester reaches the tester thank-you page.
  • Why: To add you to the list you chose and to measure signups.
  • Shared with: Kit, Google, Meta.
  • Kept: Until you unsubscribe or request deletion.
  • Opt out: Unsubscribe or request deletion.

UTM and referral data

  • How: Our ad and campaign links carry UTM tags; GA4 reads them along with the referring site.
  • Why: To learn which links and ads bring visitors, in aggregate.
  • Shared with: Google (and Meta for ad links).
  • Kept: Up to 2 months in GA4.
  • Opt out: Google opt-out add-on, or remove the UTM part of a link before visiting.

Tester participation records

  • How: Recorded by us when you join the tester list or take part in a task.
  • Why: To run tests, report results in aggregate, and credit you if you opt in.
  • Shared with: Kit (stored in your subscriber record). Not published except as described below.
  • Kept: Until you unsubscribe or ask us to delete it.
  • Opt out: Skip any task, unsubscribe, or request deletion.

Tracking

We use a few standard tools to understand traffic and measure ads. We don't sell personal data.

Google Analytics 4 and Google Tag Manager

GA4 runs across the whole site, loaded through Google Tag Manager. It uses cookies such as _ga to produce aggregated usage statistics: page views, clicks, device and browser type, rough location, and how visitors found us, including UTM tags on our links. We look at reports, not individual people.

Meta Pixel

The Meta Pixel (ID 1834450894422209) runs only on our tester page (/testers/) and the tester thank-you page (/tester-thanks/), where it records a Lead (signup). It does not run on the Kit signup page or anywhere else on the site. It uses cookies such as _fbp to measure visits, signups, and ad performance, and to help Meta optimize and measure our ads. Meta processes this data under its own policy.

Ad links and UTM parameters

Links in our ads and emails carry UTM parameters (short tags in the URL) so we can see, in aggregate, which campaigns bring visitors.

Email via Kit

We use Kit (kit.com) to run our newsletter/updates list and our tester list. Kit stores and processes this data for us.

  • Newsletter/updates: email address and an optional first name.
  • Tester list: email address and an optional first name.
  • Kit records email opens and link clicks.
  • Unsubscribe anytime using the link at the bottom of every email.

Testers

  • Testing is voluntary and unpaid. You can skip any task, unsubscribe anytime, and ask us to delete your data or profile.
  • We may ask testers to do small tasks on websites and social posts. Those third-party platforms record your actions under their own privacy policies. We may note whether a task was completed.
  • Results are published only in aggregate. No tester is identified.
  • Credit is opt-in. If you opt in, we keep the display name and optional link you choose for your profile and results credit, plus which tests you took part in. Credit appears only after results are published, and only under the name and link you chose.
  • We never publish real names or social profiles without your permission.

Who we share data with

We don't sell personal data. We share it only with the service providers that process it for us: Kit (email), Google (analytics and tag management), and Meta (ad measurement). We may also disclose data if the law requires it.

Cookies summary

  • _ga and related _ga_* cookies (Google Analytics): tell visits apart for aggregated statistics. Up to 2 years.
  • _fbp (Meta Pixel, /testers/ and /tester-thanks/ only): measures visits, signups, and ad performance. About 90 days.
  • Kit form cookies: help forms work and record signups.
  • Control cookies in your browser settings. Blocking them won't stop the site from working.

Data deletion requests

You can ask us to delete your data at any time. Email Brandon@brandonnickles.com with the subject line "Data Deletion Request" and include the email address you signed up with.

We will delete your Kit subscriber record (email, name, tester profile, credit name and link, and participation records) and any other personal data we hold about you. We'll also ask Kit to remove it and use the deletion tools Google and Meta provide where they apply. We'll confirm within 30 days.

Data that third-party platforms collect directly (for example, Meta or Google account activity) is governed by their policies; use their tools to delete it.

Your US privacy rights (including California)

Depending on where you live, including California under the CCPA/CPRA, you have the right to:

  • Know what personal data we collect, use, and share.
  • Delete your personal data.
  • Correct inaccurate personal data.
  • Opt out of the "sale" or "sharing" of personal data for cross-context behavioral advertising. We don't sell data; the Meta Pixel may count as "sharing" under California law. To opt out, email us, use the Meta and Google opt-outs above, or turn on Global Privacy Control in your browser.

We won't treat you differently for using these rights. To make a request, email Brandon@brandonnickles.com. We may need to confirm your identity, for example by replying from the email you signed up with. An authorized agent can make a request for you with your written permission. We'll respond within 45 days, or within 30 days for deletion requests.

Age

This site is not directed to children. People under 18 shouldn't sign up. We don't knowingly collect personal data from anyone under 18. If you think we have, email Brandon@brandonnickles.com and we'll delete it.

Security and retention

We use reputable providers and limit access to your data. No method of storage or transmission is completely secure. We keep email and tester data until you unsubscribe or ask us to delete it. Analytics data is kept under the providers' retention settings listed above.

Links to other sites

Our site links to other websites and platforms. We're not responsible for their privacy practices, so read their policies.

Changes to this policy

We may update this policy. We'll change the effective date at the top, and for significant changes we'll notify email subscribers.

Contact

Game of Algorithms, owned by Brandon Nickles. Email: Brandon@brandonnickles.com.