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Labs / Experiment 002
Upcoming · not started Social Facebook

Does a mix of reactions get more reach than likes alone?

Experiment 002 By Brandon Nickles

The idea

Facebook lets people react with more than a like: love, care, haha, wow, sad, and angry. A common claim is that a mix of those gets a post more organic reach than likes alone. I haven’t run this yet.

❤️ 🤗 😂 😯 😢 😡

Short answer (so far)

I don’t know yet — I haven’t started this one. The question is locked. No page, no posts, and no result yet.

Hypothesis

A post that earns a mix of reactions (love, care, haha, wow, sad, angry) will get more organic reach than a post that only earns likes.

Null: Reaction mix does not change organic reach once the page, format, timing, and total reaction count are held as steady as I can.

The post itself can cause the reactions. Topic, wording, and image pull different responses, so a reach gap might be the post, not the mix. I’m not claiming I can fully separate those yet.

Where it stands Not started
  • Question locked
  • Not started ← you are here
  • Result

Scoreboard

Organic reach

Not a like count.

  • Organic reach
  • Impressions

Testers

When this experiment wraps, the testers who helped run it get credited here by first name or handle, if they opt in. It hasn’t started yet, so there are no names here yet.

Up next 003

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Upcoming · not started