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Labs / Experiment 004
Upcoming · not started Search Site speed

Does a faster server rank better?

The idea

I kept host speed out of Experiment 001 on purpose. This is that test: identical content, one faster host and one slower host. I haven’t started it.

Short answer (so far)

I don’t know yet — I haven’t started this one. The question is locked. No domains, no hosts named, and no result yet.

Hypothesis

Identical content on a faster host will rank better than the same content on a slower host.

Null: Speed does not move rankings when everything else matches.

Where it stands Not started
  • Question locked
  • Not started ← you are here
  • Result

Scoreboard

Search Console

Rankings, clicks, and impressions. Nothing else is the scoreboard.

  • Rankings
  • Clicks
  • Impressions
Up next 001

Does engagement move rankings?

Live · Baseline upcoming