Lab Notes
Email
Spam Trigger Words: Do They Actually Hurt Deliverability?
Do spam trigger words like ‘free’ or ‘act now’ hurt deliverability? What Gmail, Yahoo, Outlook and SpamAssassin document, and what’s rumor. ...
GOA Blog
Lab Notes
Behind-the-scenes notes from running real experiments. The setup decisions, the trade-offs, and the things I got wrong along the way, written down while they’re still fresh.
Lab Notes
Do Instagram Saves Outweigh Likes for Reach?
Do Instagram saves help reach more than likes? What Instagram documents about saves, likes and sends, and which creator claims hold up.
Lab Notes
Paid Ads
Should You Buy Likes and Comments for Your Meta Ads?
Some advertisers buy likes and comments to make Meta ads look popular. Here’s what Meta documents about the algorithm, the possible upside, and the risks.
Lab Notes
SEO
Same Hosting, Different Fingerprints: How I Set Up the Servers for My Twin SEO Test Without Blowing Their Cover
Same host, same plan, separate fingerprints. Here’s how I set up hosting for my twin-site SEO test so speed and site networks don’t skew the results.
Get the next result first
One short email when a test finishes, with the real numbers, even when the answer is “nothing happened.”